• Power and Prediction:
    The Disruptive Economics of AI

    PEO Leadership's Eye of the Executive In-Person Series
    March 23rd at 5:00PM EST- 181 Bay St, Toronto, Ontario

Why attend?

We are kicking off our 2023 Eye Of The Executive In-Person Series, in partnership with Aird & Berlis LLP, with a topic that you can’t afford to miss! Join us for an evening of thought-provoking insights on artificial intelligence with Avi Goldfarb, one of the world's leading experts on AI and co-author of the bestselling book Power and Prediction, on how artificial intelligence is changing business, economics, and finance. On March 23rd at 5:00PM, in downtown Toronto, Avi will delve into how AI is transforming the global economy and how companies can best leverage its capabilities. Don't miss this opportunity to hear from one of the leading experts in the field and engage in a lively discussion.

Avi Goldfarb is a renowned expert in AI and its impact on business, economics, and finance. He has written several books on the topic, including Prediction Machines: The Simple Economics of Artificial Intelligence, which was named a best business book of 2018 by strategy+business magazine. He is also a frequent speaker and commentator on the topic, having been featured in publications such as The New York Times, The Wall Street Journal, and Forbes.

This event is tailored specifically for CEOs and executives and is sure to provide insight into how AI can be used to drive innovation, growth and success in your organization. We hope you can join us and learn more about the power and potential of AI. RSVP today to secure your spot!

Key insights being covered:

  • Understand today’s AI. What it is and what is does.
  • Recognize the skills and capabilities the become more valuable as AI diffuses.
  • Identify the challenges to successful AI adoption.
  • Understand what it means to build a strategy to take advantage of the changes that AI brings.

For more information, contact our head of marketing and events, Joanna Thommee at jthommee@peo-leadership.com


Join us for an evening of strategy, collaboration, connection and empowerment specifically designed for CEOs and senior executives.

5:00 PM - 5:30 PM
Check in & Registration
 5:30 PM - 6:30 PM
Keynote by Avi Goldfarb on implications of AI
 6:30 PM - 7:30 PM
Networking Reception

Our Speakers

Avi Goldfarb
Leon Goren
Avi Goldfarb

Avi Goldfarb

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing, at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab and a Research Associate at the National Bureau of Economic Research. His research focuses on the opportunities and challenges of the digital economy. Since receiving his Ph.D. in economics from Northwestern University, he has published academic articles in marketing, computing, law, management, medicine, physics, political science, public health, statistics, and economics. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award, and he testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising. His keynote speeches include the NATO Defense College’s 70th anniversary event, the IEEE Aerospace Conference, and the European Commission’s Workshop on the Economics of AI. Avi’s recent research on artificial intelligence includes the bestselling books Prediction Machines and Power and Prediction


Power and Prediction: The Disruptive Economics of Artificial Intelligence

Artificial intelligence presents an extraordinary opportunity and an extraordinary threat. But not in the way that might be expected. Today’s AI is best understood as prediction technology rather than a machine that can do everything humans do. Prediction technology can nevertheless transform industries. It does this by decoupling prediction from the other aspects of decision making, thereby creating new ways of delivering value. Unleashing this potential requires the invention of new ways of operating, many of which remain undiscovered. Today, we sit in a striking phase in the development of this technology, The Between Times after witnessing AI’s potential, but before its widespread impact. On the other side of The Between Times, when this process of invention is complete, the changes in decisions will mean changes in power. In industry, power confers profits; in society, power confers control.

Leon Goren

Leon Goren

Leon Goren believes in purposeful leadership – the type that requires us to challenge the status quo, anticipate the future and be confident enough to step outside of our comfort zone to inspire and help those around us excel. His 25 years of leadership experience underscores his unique impact on the way leaders lead, learn and live, and his ability to understand their needs and challenges.

As the owner and CEO of PEO Leadership, Leon is dedicated to building communities of knowledgeable and respected business leaders by developing opportunities for shared insights and experience. Under his leadership, PEO is recognized as a premier executive leadership advisory community that positively influences the way leaders lead, learn and live.

Leon is also Toronto Chair of TIGER 21, where he leverages his experience to develop exceptional leaders working with high net worth individuals and families.

As founder and CEO of www.justwhiteshirts.com in 1997, Leon became one of Canada’s first online success stories, recognized for bringing the dot com retail experience to Canadians through a combination of online, catalog, and bricks and mortar channels.

Leon is an authority on leadership and business strategy as he is consistently invited to address various business audiences, including the graduating classes of Chartered Accountants. His thought leadership is published in the CA Magazine, The National Post and The Globe and Mail.

Leon is a current member of the Umbra and IHHP Advisory Boards. He is a former member of the North York Aquatic Club Board of Directors. Leon is a CPA, CA. He is married with children and is active in sports, including triathlons and skiing.

To connect with Leon, you can find him on Twitter and LinkedIn.


About PEO Leadership & Member Stories

If you would like to hear more about the difference that PEO Leadership can make in your career and business trajectory, reach out! Our peer advisory and executive coaching services have significantly changed the lives of many leaders. We are here to maximize your potential. Contact Joanna Thommee at jthommee@peo-leadership.com for more details.

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